SimplyMap on trial through March 24

SimplyMap is an Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. The trial allows access the EASI ® Standard Package, which includes data from the year 2000, 2010, Current Estimates, Five Year Projections, the Historical Package featuring Census data, EASI MRI & Life Stages Package, D&B’s Complete US Company Database, Nielsen Financial CLOUT, Retail Market Power, Consumer Buying Power, Nielsen ConneXions, Nielsen P$YCLE, Experian SimmonsLOCAL® and Nielsen PRIZM® Data Packages and the AGS Health Care module.

Content details of these data packages are below.

To access the account, go to and click “Sign in as guest”.

The data package content details are:

The Standard Package incorporates the following data:

  •     Demographic Variables
  •     Retail Sales, Store Groups, and Food Service Variables
  •     EASI Sales and Other Potential Variables
  •     EASI Quality of Life Variables
  •     Consumer Price Index Variables
  •     General Employment (by Place of Work)
  •     General Establishment (by Place of Work)
  •     Detailed Employment (by Place of Work)
  •     Detailed Establishments (by Place of Work)
  •     Detailed Consumer Expenditure Variables
  •     EASI Profile Variables
  •     Ancestry Tabulations

EASI/Mediamark Research Inc. (MRI) Propensity Data incorporates the following data:

  •     EASI/MRI Automotive
  •     EASI/MRI Beverages
  •     EASI/MRI Sports
  •     EASI/MRI Ailments, Remedies
  •     EASI/MRI Apparel
  •     EASI/MRI Appliances
  •     EASI/MRI Attitudes/Lifestyles
  •     EASI/MRI Baby
  •     EASI/MRI Computers
  •     EASI/MRI Electronics
  •     EASI/MRI Family Restaurants
  •     EASI/MRI Fast Food
  •     EASI/MRI Financial
  •     EASI/MRI Grocery
  •     EASI/MRI Insurance
  •     EASI/MRI Internet
  •     EASI/MRI Leisure
  •     EASI/MRI Media
  •     EASI/MRI Personal Care
  •     EASI/MRI Pets
  •     EASI/MRI Purchasing
  •     EASI/MRI Telephony
  •     EASI/MRI Travel
  •     EASI/MRI Video

EASI Life Stage Clusters incorporate the following data:

Age of Head of Household

  •     Very Young (Under 25 Yrs)
  •     Young (25 to 34 Yrs)
  •     Middle Age (35 to 44 Yrs)
  •     Late Middle Age (45 to 54 Yrs)
  •     Nearly Senior (55 to 64 Yrs)
  •     Senior (65 to 74 Yrs)
  •     Oldest (75 Plus Yrs)

Marital Status

  •     Married with Children
  •     Single Parent with Children
  •     Married No Children
  •     Non-Family (& Unrelated Individuals)

Income Level

  •     Lower Income
  •     Moderate Income
  •     Higher Income

The Historical Package incorporates the following data:

  •     1980 Census in year 2000 & 2010 Geographies
  •     1990 Census in year 2000 & 2010 Geographies
  •     Additional year 2000 & 2010 Census Variables in year 2000 & 2010 Geographies
  •     Additional Current Year Census Estimates
  •     Additional 5 Year Census Projections

The Financial CLOUT Database incorporates the following data:

  •     Credit cards—American Express, VISA, MasterCard and Discover
  •     Installment loans— Auto loans/leases, student loans, education loans, mortgages and equity loans
  •     Lines of credit—Personal and home equity lines of credit
  •     Deposit products—Demand deposit accounts, savings accounts and CDs
  •     Investment products—Annuities, stocks, bonds, mutual funds, securities and brokerage services
  •     Retirement products—IRAs, 401(k)s, Keoghs and private pensions
  •     Delivery channels—ATM/debit card usage, online banking and direct deposit

Nielsen Retail Market Power Incorporates the following data:

  •     Motor Vehicle and Parts Dealers
  •     Furniture and Home Furnishings Stores
  •     Electronics and Appliances Stores
  •     Building Material and Garden Equipment Stores
  •     Food and Beverage Stores
  •     Health and Personal Care Stores
  •     Gasoline Stations
  •     Clothing & Clothing Accessories Stores
  •     Sporting Goods, Hobby, Book, Music Stores
  •     General Merchandise Stores
  •     Miscellaneous Store Retailers
  •     Non-Store Retailers
  •     Food service and Drinking Places

Nielsen Consumer Buying Power incorporates the following data:

  •     Food
  •     Housing
  •     Apparel and Services
  •     Transportation
  •     Health Care
  •     Entertainment
  •     Personal care products and services
  •     Reading
  •     Education
  •     Tobacco products and smoking supplies
  •     Miscellaneous
  •     Cash contributions
  •     Life, endowment, annuities, and other personal insurance
  •     Retirement, pensions, and Social Security

The Nielsen P$YCLE Package incorporates the following data:

  •     Financial Elite
  •     Fiscal Fledglings
  •     Flourishing Families
  •     Mass Middle Class
  •     Metro Mainstream
  •     Midscale Matures
  •     Retirement Blues
  •     Upscale Earners
  •     Upscale Empty Nests
  •     Upwardly Mobile
  •     Wealthy Achievers
  •     Working-Class USA

The Nielsen ConneXions Package incorporates the following data:

  •     Early-Adopting Elite
  •     Elderly Traditionalists
  •     Emerging Techies
  •     Frugal Folks
  •     Mature Mid-Techs
  •     Offline Seniors
  •     Suburban Spenders
  •     Wireless White-Collars
  •     Young & Wireless
  •     Young Startups

The AGS Health Care module includes the following diagnostic categories:

  •     Nervous System
  •     Eye
  •     Ear – Nose – Throat – Mouth
  •     Respiratory System
  •     Circulatory System
  •     Digestive System
  •     Hepatobiliary System and Pancreas
  •     Musculoskeletal System and Connective Tissue
  •     Skin/Subcutaneous Tissue and Breast
  •     Endocrine / Nutritional / Metabolic System
  •     Kidney and Urinary Tract
  •     Male Reproductive System
  •     Female Reproductive System
  •     Pregnancy / Childbirth / Puerperium
  •     Blood & Blood Forming Organs and Immunological Disorders
  •     Myeloproliferative
  •     Infectious and Parasitic
  •     Mental Diseases and Disorders
  •     Burns
  •     Factors Influencing Health Status
  •     Multiple Significant Trauma
  •     HIV Infection
  •     Other and Non-Classifiable

The Simmons Data Package covers hundreds of categories under general topics including but not limited to:    Lifestyle (Demographics & Statements)

  •     Hispanics Only (Special Demographics & Media)
  •     Computers/Internet
  •     Media
  •     Entertainment/Leisure
  •     Travel
  •     Food (Baking, Condiments, Dairy, Frozen, General, Meat & Snacks/Deserts)
  •     Beverages (Alcoholic & Non-Alcoholic)
  •     Daily Activity
  •     Dining
  •     Apparel
  •     Shopping
  •     Health & Beauty Aids
  •     Medicine/Drugs/Ailments
  •     Tobacco
  •     Telecom
  •     Financial Services
  •     Household Products
  •     Cleaning Products
  •     Pets & Pet Food
  •     Home Improvements
  •     Home Furnishings & Appliances
  •     Lawn & Garden
  •     Electronics
  •     Automotive

The Nielsen PRIZM & PRIZM Premier Package incorporates the following data:

  •     Second City Society
  •     City Centers
  •     Micro-City Blues
  •     Elite Suburbs
  •     The Affluentials
  •     Middleburbs
  •     Inner Suburbs
  •     Landed Gentry
  •     Country Comfort
  •     Middle America
  •     Rustic Living
  •     Urban Uptown
  •     Midtown Mix
  •     Urban Cores
  •     Accumulated Wealth
  •     Young Accumulators
  •     Mainstream Families
  •     Sustaining Families
  •     Affluent Empty Nests
  •     Conservative Classics
  •     Cautious Couples
  •     Sustaining Seniors
  •     Midlife Success
  •     Young Achievers
  •     Striving Singles

The D&B US Company Database offers the following fields of data:

  •     Legal Name
  •     Business Name
  •     Business Name 2 (if applicable)
  •     Business Name 3 (if applicable)
  •     Business Name 4 (if applicable)
  •     Business Name 5 (if applicable)
  •     Street Address
  •     City
  •     State
  •     Zip Code
  •     Phone Number
  •     Primary NAICS Code
  •     Other NAICS Codes (up to 5 altogether – if applicable)
  •     Primary SIC Code
  •     Other SIC Codes (up to 5 altogether – if applicable)
  •     Mailing Address
  •     Mailing Address City
  •     Mailing Address State
  •     Mailing Address ZIP Code
  •     Web Address (URL)
  •     Sales Volume
  •     Total Employees
  •     Year Started
  •     Local Employees
  •     Key Contact Person
  •     Key Contact Title
  •     Key Contact Phone Number
  •     Brief Business Description
  •     DUNS Number
  •     Public or Private Company Indicator
  •     Single Location or Branch Location Status
  •     Primary NAICS Description
  •     Primary SIC Description



Social Explorer on trial through March 17

The Meriam Library has been given trial access to Social Explorer. Social Explorer is an online research tool designed to provide quick and easy access to historical census data and demographic information. It creates fast, intuitive, and appealing maps and reports to help users visually analyze and understand demography and social change throughout history. The site currently includes the entire US Census history from 1790 to 2000, all annual updates from the American Community Survey, and the Religious Congregations and Membership Study from 1980 to 2000. The site is updated three times annually with new data – the 2010 US Census will be available shortly after its release – and new features will be continually added.

APA Style CENTRAL on trial through Nov. 2

The Meriam Library has been given trial access to APA Style CENTRAL. This resource provides support for writing research papers in APA Style. It offers tutorials on writing and APA style, tools to help you format and organize your references, and there is a word processor that automatically formats your paper in APA Style as you write. There is also guide to research journals in psychology.

Please note, when accessing the trial, you must create a personal login account. This will allow you to use the writing and research features.

Scopus on trial through September 30, 2016



The Meriam Library has been given trial access to Scopus. Scopus, the largest abstract and citation database of peer-reviewed literature, features smart tools to track, analyze and visualize scholarly research. With Scopus, you can see who is citing your articles, retrieve metrics on journals, and much more.

To learn more about Scopus, the Meriam Library will be hosting a Brown Bag Scopus demo on September 15, 2016 from noon to 1:00 in Rm. 226 in the Library. You may also find help resources for Scopus here.

Kanopy Streaming Videos on trial through April 30.

The Meriam Library has been given trial access to Kanopy, which is a streaming video site featuring over 20,000 titles from leading educational film producers. Our trial includes only a portion of the content available on Kanopy. During the trial, we will be able to view the Media Education Foundation titles, as well as a selection of Nursing videos. We will also be able to browse the other videos not included in the trail.

Films on Demand on trial through February 28.

The Meriam Library has been given trial access to Films on Demand. This is  an online collection of streaming videos intended for use in higher education institutions. There are over 12,000 full-length videos available covering a broad range of academic subjects, including business and economics, science and mathematics, humanities and social science, as well as health and medicine. There is also a collection of archival films and newsreels.