SimplyMap on trial through March 24

SimplyMap is an Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. The trial allows access the EASI ® Standard Package, which includes data from the year 2000, 2010, Current Estimates, Five Year Projections, the Historical Package featuring Census data, EASI MRI & Life Stages Package, D&B’s Complete US Company Database, Nielsen Financial CLOUT, Retail Market Power, Consumer Buying Power, Nielsen ConneXions, Nielsen P$YCLE, Experian SimmonsLOCAL® and Nielsen PRIZM® Data Packages and the AGS Health Care module.

Content details of these data packages are below.

To access the account, go to http://simplymap.com and click “Sign in as guest”.

The data package content details are:

The Standard Package incorporates the following data:

  •     Demographic Variables
  •     Retail Sales, Store Groups, and Food Service Variables
  •     EASI Sales and Other Potential Variables
  •     EASI Quality of Life Variables
  •     Consumer Price Index Variables
  •     General Employment (by Place of Work)
  •     General Establishment (by Place of Work)
  •     Detailed Employment (by Place of Work)
  •     Detailed Establishments (by Place of Work)
  •     Detailed Consumer Expenditure Variables
  •     EASI Profile Variables
  •     Ancestry Tabulations

EASI/Mediamark Research Inc. (MRI) Propensity Data incorporates the following data:

  •     EASI/MRI Automotive
  •     EASI/MRI Beverages
  •     EASI/MRI Sports
  •     EASI/MRI Ailments, Remedies
  •     EASI/MRI Apparel
  •     EASI/MRI Appliances
  •     EASI/MRI Attitudes/Lifestyles
  •     EASI/MRI Baby
  •     EASI/MRI Computers
  •     EASI/MRI Electronics
  •     EASI/MRI Family Restaurants
  •     EASI/MRI Fast Food
  •     EASI/MRI Financial
  •     EASI/MRI Grocery
  •     EASI/MRI Insurance
  •     EASI/MRI Internet
  •     EASI/MRI Leisure
  •     EASI/MRI Media
  •     EASI/MRI Personal Care
  •     EASI/MRI Pets
  •     EASI/MRI Purchasing
  •     EASI/MRI Telephony
  •     EASI/MRI Travel
  •     EASI/MRI Video

EASI Life Stage Clusters incorporate the following data:

Age of Head of Household

  •     Very Young (Under 25 Yrs)
  •     Young (25 to 34 Yrs)
  •     Middle Age (35 to 44 Yrs)
  •     Late Middle Age (45 to 54 Yrs)
  •     Nearly Senior (55 to 64 Yrs)
  •     Senior (65 to 74 Yrs)
  •     Oldest (75 Plus Yrs)

Marital Status

  •     Married with Children
  •     Single Parent with Children
  •     Married No Children
  •     Non-Family (& Unrelated Individuals)

Income Level

  •     Lower Income
  •     Moderate Income
  •     Higher Income

The Historical Package incorporates the following data:

  •     1980 Census in year 2000 & 2010 Geographies
  •     1990 Census in year 2000 & 2010 Geographies
  •     Additional year 2000 & 2010 Census Variables in year 2000 & 2010 Geographies
  •     Additional Current Year Census Estimates
  •     Additional 5 Year Census Projections

The Financial CLOUT Database incorporates the following data:

  •     Credit cards—American Express, VISA, MasterCard and Discover
  •     Installment loans— Auto loans/leases, student loans, education loans, mortgages and equity loans
  •     Lines of credit—Personal and home equity lines of credit
  •     Deposit products—Demand deposit accounts, savings accounts and CDs
  •     Investment products—Annuities, stocks, bonds, mutual funds, securities and brokerage services
  •     Retirement products—IRAs, 401(k)s, Keoghs and private pensions
  •     Delivery channels—ATM/debit card usage, online banking and direct deposit

Nielsen Retail Market Power Incorporates the following data:

  •     Motor Vehicle and Parts Dealers
  •     Furniture and Home Furnishings Stores
  •     Electronics and Appliances Stores
  •     Building Material and Garden Equipment Stores
  •     Food and Beverage Stores
  •     Health and Personal Care Stores
  •     Gasoline Stations
  •     Clothing & Clothing Accessories Stores
  •     Sporting Goods, Hobby, Book, Music Stores
  •     General Merchandise Stores
  •     Miscellaneous Store Retailers
  •     Non-Store Retailers
  •     Food service and Drinking Places

Nielsen Consumer Buying Power incorporates the following data:

  •     Food
  •     Housing
  •     Apparel and Services
  •     Transportation
  •     Health Care
  •     Entertainment
  •     Personal care products and services
  •     Reading
  •     Education
  •     Tobacco products and smoking supplies
  •     Miscellaneous
  •     Cash contributions
  •     Life, endowment, annuities, and other personal insurance
  •     Retirement, pensions, and Social Security

The Nielsen P$YCLE Package incorporates the following data:

  •     Financial Elite
  •     Fiscal Fledglings
  •     Flourishing Families
  •     Mass Middle Class
  •     Metro Mainstream
  •     Midscale Matures
  •     Retirement Blues
  •     Upscale Earners
  •     Upscale Empty Nests
  •     Upwardly Mobile
  •     Wealthy Achievers
  •     Working-Class USA

The Nielsen ConneXions Package incorporates the following data:

  •     Early-Adopting Elite
  •     Elderly Traditionalists
  •     Emerging Techies
  •     Frugal Folks
  •     Mature Mid-Techs
  •     Offline Seniors
  •     Suburban Spenders
  •     Wireless White-Collars
  •     Young & Wireless
  •     Young Startups

The AGS Health Care module includes the following diagnostic categories:

  •     Nervous System
  •     Eye
  •     Ear – Nose – Throat – Mouth
  •     Respiratory System
  •     Circulatory System
  •     Digestive System
  •     Hepatobiliary System and Pancreas
  •     Musculoskeletal System and Connective Tissue
  •     Skin/Subcutaneous Tissue and Breast
  •     Endocrine / Nutritional / Metabolic System
  •     Kidney and Urinary Tract
  •     Male Reproductive System
  •     Female Reproductive System
  •     Pregnancy / Childbirth / Puerperium
  •     Blood & Blood Forming Organs and Immunological Disorders
  •     Myeloproliferative
  •     Infectious and Parasitic
  •     Mental Diseases and Disorders
  •     Burns
  •     Factors Influencing Health Status
  •     Multiple Significant Trauma
  •     HIV Infection
  •     Other and Non-Classifiable

The Simmons Data Package covers hundreds of categories under general topics including but not limited to:    Lifestyle (Demographics & Statements)

  •     Hispanics Only (Special Demographics & Media)
  •     Computers/Internet
  •     Media
  •     Entertainment/Leisure
  •     Travel
  •     Food (Baking, Condiments, Dairy, Frozen, General, Meat & Snacks/Deserts)
  •     Beverages (Alcoholic & Non-Alcoholic)
  •     Daily Activity
  •     Dining
  •     Apparel
  •     Shopping
  •     Health & Beauty Aids
  •     Medicine/Drugs/Ailments
  •     Tobacco
  •     Telecom
  •     Financial Services
  •     Household Products
  •     Cleaning Products
  •     Pets & Pet Food
  •     Home Improvements
  •     Home Furnishings & Appliances
  •     Lawn & Garden
  •     Electronics
  •     Automotive

The Nielsen PRIZM & PRIZM Premier Package incorporates the following data:

  •     Second City Society
  •     City Centers
  •     Micro-City Blues
  •     Elite Suburbs
  •     The Affluentials
  •     Middleburbs
  •     Inner Suburbs
  •     Landed Gentry
  •     Country Comfort
  •     Middle America
  •     Rustic Living
  •     Urban Uptown
  •     Midtown Mix
  •     Urban Cores
  •     Accumulated Wealth
  •     Young Accumulators
  •     Mainstream Families
  •     Sustaining Families
  •     Affluent Empty Nests
  •     Conservative Classics
  •     Cautious Couples
  •     Sustaining Seniors
  •     Midlife Success
  •     Young Achievers
  •     Striving Singles

The D&B US Company Database offers the following fields of data:

  •     Legal Name
  •     Business Name
  •     Business Name 2 (if applicable)
  •     Business Name 3 (if applicable)
  •     Business Name 4 (if applicable)
  •     Business Name 5 (if applicable)
  •     Street Address
  •     City
  •     State
  •     Zip Code
  •     Phone Number
  •     Primary NAICS Code
  •     Other NAICS Codes (up to 5 altogether – if applicable)
  •     Primary SIC Code
  •     Other SIC Codes (up to 5 altogether – if applicable)
  •     Mailing Address
  •     Mailing Address City
  •     Mailing Address State
  •     Mailing Address ZIP Code
  •     Web Address (URL)
  •     Sales Volume
  •     Total Employees
  •     Year Started
  •     Local Employees
  •     Key Contact Person
  •     Key Contact Title
  •     Key Contact Phone Number
  •     Brief Business Description
  •     DUNS Number
  •     Public or Private Company Indicator
  •     Single Location or Branch Location Status
  •     Primary NAICS Description
  •     Primary SIC Description

 

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s